As a small business, one of the perks of my job is that I don't have the big "corporate hand" guiding my decisions, in particular when it comes to what we carry on our shelves. We can do whatever fits our brand and makes the most sense for our shop and our customers.
We pride ourselves on carrying wine that isn't uber mass marketed ( you can find a lot of the wines we carry at other stores near us but you probably won't see giant displays and iron ponies and other crazy fanfare around them). It's our job to take the wines that don't have a huge marketing budget behind them, taste, find the best wine for the money, and tell their "story" to you. It's our job to be their billboard or fancy display.
In an effort to shake things up a bit and really take a stand for value, we have decided on a new value challenge! Over the next two weeks I am going to be tasting (i know, i know....its a tough job but someone has to do it), many wines in the $7 - $14 range. We will be stripping our value racks clean and launching a whole new program of value wines that fit the bill.
Criteria will be wines that deliver flavor, are varietally correct (meaning they taste like what they are suppose to taste like), and hold up after they are opened. Wines that WOW! Because we could all use a few extra dollars in our pockets and we all want to drink wine - am I right?? We will make our selections and our entire staff will taste and become familiarized with these wines to better serve you. You won'f find that to be the case in any big box stores I can assure you.
We will unveil our new line up of value wines Oct 1! Stay tuned! In the mean time.... I need to get to tasting.